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Cycling Weekly
Cycling Weekly
Sport
James Shrubsall

Wiggle's takeover is an opportunity for small bike businesses, says clothing CEO

Shopping in a bike shop.

The takeover of Wiggle is an opportunity that small companies can benefit from, according to the CEO of UK clothing brand Lusso, Jake Wright.

Lusso makes its own clothing in its small Manchester-based headquarters, and like other manufacturers and retailers its size, doesn't have the marketing budget of global behemoths such as WiggleCRC.

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