Wiggle and Chain Reaction Cycles appear to be back in action following the official confirmation that Mike Ashley's Frasers Group had purchased the IP for both retail brands.
The Frasers Group owns several major high-street brands including Evans Cycles and Sports Direct. WiggleCRC and associated brands were purchased after their parent company Internetstores GmbH, the European subsidiary of Signa Sport United N.V (SSU), went into administration at the end of last year. The future of the bicycle retail brands was unclear and despite mass layoffs across all the purchased Wiggle/CRC ranks numbering approximately 450, Fraser Group vowed to relaunch Chain Reaction and Wiggle websites.
