Millions of adults admit they haven’t heard of many of the traditional events taking place across the UK. Everything from burning a wicker man, wife-carrying races and bog snorkelling form part of the annual calendar for locations across the country.
Research of 2,000 adults revealed 27 per cent had not come across the annual cheese-rolling competition held in Brockworth, Gloucestershire. And worm charming was seen as the oddest traditional championships on the British Isles.
And while three in four people (74%) were familiar with dancing around the maypole almost half (43%) had no idea why anyone would do this.
