As a huge fan of the Wicked franchise, I'm undeniably hyped for the sequel Wicked: For Good, but no thanks to the film's lacklustre poster campaign. While the first film had its own poster drama (even attracting the attention of lead actress Cynthia Erivo), the highly anticipated sequel is also gaining a scorched reputation for its questionable editing and dull design.
The best movie posters often take a less-is-more approach – think Jaws or E.T. – and while Wicked: For Good has bucked the trends, it has sadly been to its detriment. With overstimulatingly bright colours and cloying CGI graphics, the designs have not proven popular with fans, and the latest posters are unfortunately no different.
