
The graphic logo for Kvartal 95 (95th Quartile), the comedy troupe turned production company co-founded by Ukrainian President Volodymyr Zelenskyy in 1997, features a cute animation. In it, a young man of slight build struggles to do a pull up, kicking his feet and wiggling himself until he barely gets his chin over the bar. In a matter of seconds, the viewer grasps an adorably underpowered, yet persistent, feat of strength.
Watching it now, as Zelenskyy is fighting for his people, his own life, and for the freedom of Ukraine against a ruthless and formidable invasion by Russia, feels uncanny. But the symbolism behind it is a useful reminder of Zelenskyy's background. Perhaps, most critically, understanding its message offers perspective on the tenacious, unwavering leader of Ukraine that most coverage of him has so far missed.