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Times Life
Times Life
Aishwarya Kapoor

Why Your Perfume Goes Bad So Fast in India and Exactly How to Store It Correctly

What Is Actually Killing Your Perfume

Perfume is a chemical structure. The top notes, heart notes, and base notes you smell are volatile organic compounds held in suspension by alcohol. When that structure meets heat, UV light, or humidity, the compounds oxidise, they react with oxygen and break down into something flatter, sharper, or simply sour. This is not a quality problem with the bottle you bought. It is a storage problem.India makes this harder than most climates. Summer temperatures in cities like Nagpur or Jodhpur routinely exceed 42°C. Even in coastal cities, the combination of heat and humidity through the monsoon months creates the exact conditions that accelerate oxidation. A fragrance that would last three years in a cool European apartment can turn in under six months on a Mumbai dressing table.The three enemies, in order of damage: heat, light, humidity. Remove any one of them and you extend the life of the bottle significantly. Remove all three and the perfume keeps its original character for two years or more.

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