A few years back, our agency received the exciting opportunity to redesign a website for a prestigious Boston-based college. We started our due diligence, with a discovery process consisting of student and staff interviews, surveys, research and a comprehensive assessment of business and brand goals. This led to a strategy, creative brief, and subsequently a detailed set of wireframes that meticulously aligned with the client’s objectives.
Following this groundwork, we tasked three art and copy teams with the challenge of translating our vision into a compelling user experience, adhering to the brief, brand standards and wireframes.
