
This week is Data Privacy Week, an annual campaign designed to raise awareness about respecting people's privacy, enabling trust, and protecting personal information online. It exists because every social media platform you log into, site you visit, and download you perform collects personal data. It's important that you take steps to protect this data, whether its using two-factor authentication or using one of the best VPNs on public Wi-Fi.
This information is typically later used by or sold to big tech companies, which use it to create and serve up targeted ads and for other advertising purposes. Many are dissatisfied with this arrangement, which is why online privacy and data protection have become critically important.