It’s been 10 years since Amazon launched its first Prime Day sale, and in that time, The Independent’s team of deals experts and I have covered every single one. We’ve watched the milk frother craze come and go, seen the rise of the humble air fryer and sifted through more price drops than we can count.
We’re a team of shopping experts, which means we don’t just bring you deals that look good on face value. We’re all about getting you the best value for money, so we only recommend products that we’ve reviewed ourselves and come from brands that we trust. Our team tests hundreds of products year-round, from smartphones, tablets and heated airers to hair tools, mattresses and gadgets from the likes of Apple and Ninja. We know exactly what’s worth adding to your basket, and what isn’t worth your time.
