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Evening Standard
Evening Standard
Lifestyle
Rose Beer

Why you — and your hair — deserve a hair perfume

Hair scents are currently having a moment - slowly but steadily, earning their place as one of the fragrance industry’s most talked-about sub-categories. And it’s easy to see why. A lighter alternative to traditional perfume, hair fragrance can be used to finish a look, layer with other scents, or simply freshen things up between washes.

It’s an olfactory breed that plays keenly to its strengths - scent tends to live longer on more porous hair than it does on skin. This means that hair fragrances can afford to be airier and less concentrated than their eau de parfum counterparts, appealing to those who prefer a more subtle, lean-in approach to scent, rather than one that announces itself to a room before you’ve stepped through the door.

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