This will not be the end of Conor McGregor, the salesman. He has already insisted “I will return”, after his second first-round injury in as many fights – albeit five years apart. But this is the end of Conor McGregor, the commodity.
Hype for his return on Saturday already sat somewhat apathetically on a rung below those for his prime fights, perhaps quelled by his long absence, advancing age, broken body, and a civil case that saw a jury find him liable for sexual assault. And while it should be said that McGregor, who unsuccessfully appealed that 2024 verdict, continues to deny the allegations against him, it could be said he is denying his own reality when it comes to his fighting career.
