The PGA Tour season is in full swing and while the majority of new equipment is released at the start of each calendar year, we are being treated this week by sightings of the new Titleist GT metalwood range and we're excited to see how quickly they find their way into players' bags. The GT family will take over from the popular TSR range and while it could be seen as a risky move launching this product midway through the PGA Tour season, we expect the take up among some of the leading players will be swift given how well received the TSR models were when they launched back in 2022.
The launch of the GT2, GT3 and GT4 driver models and GT fairway woods this week begins the tour seeding and validation process from Titleist where feedback is gathered and players are dialled in. With Titleist drivers having been the most played drivers on the PGA Tour since the inception of the Titleist Speed Project in 2018/19, it was always going to be hard to create a product that would outperform the company's latest offering - but Titleist has high hopes for what players will experience from the GT range.
