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Kate Moles, Reader in Sociology, Cardiff University

Why we keep swimming in polluted waters – researchers

More than 7.5 million people immerse themselves in lakes, rivers, seas and lidos every year in the UK.

But getting in the water means getting in pollution too for most outdoor swimmers. Raw sewage was discharged into UK waters for 4.7 million hours during 2024. But sewage is only part of the water pollution problem. Rain washing into rivers and streams contains fertilisers, pesticides and animal waste from farmlands, forever chemicals from car tyres, plus drugs from our own bodies. Industry deregulation and privatisation have produced a water crisis.

Dirty Business, a new Channel 4 docudrama highlighting this crisis, is a welcome call for action, though not a surprising one for anyone who swims outdoors regularly.

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