The word 'branding', once primarily tied to visual identity and communication, has undergone significant changes. In recent years, a brand's core is no longer just about logo or ad campaigns.
Instead, it's critically defined by all its digital interactions and online presence. Here, we will explore why digital design, specifically user experience (UX) and user interface (UI), isn't just a supporting element but a crucial foundation for building and perceiving a modern brand. You may also be interested in my piece on why simplicity matters in UX/UI design.
