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Lucie Enel, Doctorante en communication, Université du Québec à Montréal (UQAM)

Why Uber drivers aren't unionizing in Québec

The Uber model hinders any possibility of drivers acting collectively and generates significant cognitive dissonance among them. (Shutterstock)

As of mid-June, the Uber platform will extend its services to the entire province of Québec. On a global scale, Uber is in nearly 10,000 cities and 71 countries and has more than 3.5 million workers.

This model, based on on-demand work and the algorithmic distribution of tasks, fundamentally transforms ways of thinking about, organizing and carrying out work, both on an individual and collective basis.

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