Everyone identifies with type – whether they know it or not. The shape and form of letters transcend cultures, borders, languages, beliefs, age, time, surfaces, technology, and trends. No other medium connects us all like type. (See our typography through the decades series to find out how that's changed over time).
Letterforms were created to record meaning – to hold ideas and prevent them from being lost. Over time, they evolved to educate – and through typography – to carry a voice or emotion. Type connects us. It’s integral to how we share – and how we grow and evolve together.
