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Jay Langan

Why TV Tentpole Ad Buys Are Worth It (B+C Guest Blog)

Jo Koy at Golden Globe Awards.

Social media lit up Jo Koy with devastating attacks about his hosting duties at the Golden Globe Awards on January 7. 

But something funny happened on the way to the dustbin of Golden Globes history. Ratings had a dead-cat bounce, rising to 9.4 million viewers — a 50% jump from 2023’s record low of 6.3 million viewers.

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