January is the time everyone focuses on their New Year’s resolutions, creating new and better habits and also decluttering. So it’s no surprise that the ‘project pan’ challenge is currently one of the biggest trends on TikTok as it aligns perfectly with all of the above. And while this is primarily a beauty trend, I’m wondering if it should apply to other items – like scented candles.
The project pan trend is a decluttering method that encourages you to use up beauty, skincare and body products - everything from makeup to shower gels - and hit the ‘pan’ of the product before going out to buy a new one and start using it. A number of TikTok content creators like @lilly_claire8 - whose project pan video has amassed over 2.2 million views - have pledged to get rid of the excess amount of beauty products by following the project pan method in 2025.
