- Thousands of British race enthusiasts are opting to travel to Benidorm instead of attending the Cheltenham Festival, attracted by the promise of significantly cheaper drinks and accommodation.
- Despite the expectation of sun, attendees in Benidorm this year have encountered unexpected rain, forcing them indoors and leading some to comment that the weather is comparable to being in Cheltenham.
- The cost savings are substantial; for instance, a group of 14 paid £800 for an apartment and £130 each for flights to Benidorm, contrasting sharply with Cheltenham tickets starting at £70 and pints costing £7.50.
- Travel retailer On the Beach reported a 65 per cent increase in Benidorm bookings during the festival week compared to last year, with hotel bookings more than doubling, highlighting a growing trend.
- Even with the adverse weather, many revellers, including repeat visitors, express a preference for the Benidorm experience due to its affordability and atmosphere, despite Cheltenham Festival's efforts to improve its on-site experience and attendance figures.
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