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Fortune
Fortune
Hubert Joly

Why this should be business leaders’ ‘finest hour’

(Credit: BULENT KILIC - AFP - Getty Images)

I am an eternal optimist, but over the last couple of years, I’ve had to accept this and say it out loud: The world we live in is not working. We have a health crisis, an economic crisis, stubborn societal issues, racial inequity, an environmental time bomb, and geopolitical tensions. Every day seems to bring a new crisis, a new concern.

Adding to the gloom is that people around the world have increasingly concluded that governments will not–or cannot–step up in a sufficient fashion to address today’s major issues. The 2022 Edelman Trust Barometer surveyed 36,000 people around the world and found that business is the most trusted institution at 61% (ahead of NGOs at 59%, government at 52%, and media at 50%), with 77% saying they trust “my employer.”

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