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Technology
Oliver Haslam

Why the used phone market is bad for iPhone 15 but great for Apple

iPhone stack

It's no surprise to anyone that people like to buy iPhones. They've been doing it for years. With the iPhone 15 and iPhone 15 Pro now just around the corner, you'd likely expect that selling a ton of them is a given. Except, it might not be.

That isn't because there's a hot new competitor in town. And as good as they are, it isn't because of the latest Samsung Galaxy S23 model or even what might come next. Amazingly, it isn't even the plethora of foldable devices that are flooding the market including the upcoming Pixel Fold.

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