Trader Joe's strives to offer a sunny, upbeat grocery store experience to its customers—but is much less friendly with those who come near its intellectual property. The latest example is a lawsuit the grocery chain filed this week in Los Angeles that accuses the crypto trading platform Trader Joe of violating its trademark rights.
The platform, registered in the British Virgin Islands with a headquarters in New York, bills itself as a decentralized site where crypto users can borrow and lend funds on the Avalanche and Ethereum blockchains. Trader Joe's got wind of the operation and, after failing last year to persuade a domain name authority to hand over the crypto site's traderjoexyz.com address, filed the federal lawsuit.
