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Reason
Reason
Peter Suderman

Why the Race and Gender Politics of White Dudes for Harris Failed

Leading up to the 2024 election, pundits, pollsters, and political operatives discussed the electorate as a bundle of distinct race and gender categories, sometimes with even narrower subcategorizations attached. How would black women vote? What about Latino men? Suburban, college-educated women?

Some of this was useful for analyzing electoral subgroups. But the assumption, especially in left-friendly outlets, was that the best way to win over specific demographic categories was to target them with direct race- and gender-based appeals. Democrats seemed to engage in this practice reflexively, dividing themselves into semi-ironic groups such as White Dudes for Harris.

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