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Fortune
Fortune
John Kell

Why the NFL drafted Microsoft’s gen AI for the league’s next big play

(Credit: Courtesy of National Football League)

The NFL and Microsoft have been sharing a technology playbook for 12 years. But the latest drive will feature more generative artificial intelligence.

On Wednesday, the pair unveiled a multiyear partnership extension that includes the deployment of 2,500 Microsoft Surface Copilot+ personal computers, devices with built-in AI features that will be available to the league’s 32 clubs, roughly 1,800 players, and more than 1,000 coaches and staff. Known as the NFL’s sideline viewing system, these tools are used to access game day images and data, both on the sideline and in the coaches’ booth.

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