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Creative Bloq
Creative Bloq
Technology
Joe Foley

Why the McDonald's logo is blue on Nike's new shoes

McDonald's Nike sneaker design.

Brand collabs can be strange. Fusing two unrelated brands together can spawn uniquely creative results, like Lego Batman Legacy of the Dark Knight. or it can create a tacky hotchpotch that feels like a cheap cash grab.

I won't bore you with my opinion on which of those applies to Nike's latest collaboration with McDonald's. But one things that stands out with special edition Nike Book 2 sneakers are the colour. Has Nike confused this collab with its Nike x Tiffany drop from a few years back?

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