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Annayah Prosser, Assistant Professor in Marketing, Business and Society, University of Bath

Why the Legend of Zelda games still resonate with players after 40 years

A large model of Link from the Zelda games, in Tokyo. yu_photo/Shutterstock

Nintendo’s Legend of Zelda video game series celebrated its 40th anniversary in February 2026. Millions of players across the world have grown up alongside the 21-title series, from the release of the original game on the Famicom gaming system in 1986, to the most recent game, Echoes of Wisdom, published for the Switch in 2024.

The Zelda games were inspired by series creator Shigeru Miyamoto’s childhood in the Japanese countryside. They frequently involve complex environmental exploration and problem solving.

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