Welsh whisky giant Penderyn Distillery has seen sales of its single malt soar across the English channel. The distiller reported a 32% year-on-year market growth in bottle sales in France. It now exports around 40,000 bottles of whisky to the country every year - 10,000 more than in previous years.
“The plan is to increase to just over 50,000 in the next 12 months,” said chief executive Stephen Davies. Penderyn exports to 45 countries around the world but France is its biggest export market, in part, because Wales is already familiar to French customers through international rugby.
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