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Creative Bloq
Creative Bloq
Technology
Tom May

Why the failure of Melania's documentary is good news for the advertising industry

A movie poster for a film titled "MELANIA" is shown on the left, while the right side shows Melania Trump wearing a navy hat and coat, smiling at a man in front of an American flag.

As a Brit, when the US President threatened to invade the territory of a NATO ally earlier this month, I spent a solid 24 hours preparing to boycott American businesses. The more I looked into it, though, the more difficult it seemed. 

As a working journalist, I realised that Facebook, Google, Apple, even Netflix could be hard to step away from. Some options, though, were more feasible. I could live without Coke, McDonald's, Pringles. Maybe even stick to my bank card and drop PayPal.

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