
As a Brit, when the US President threatened to invade the territory of a NATO ally earlier this month, I spent a solid 24 hours preparing to boycott American businesses. The more I looked into it, though, the more difficult it seemed.
As a working journalist, I realised that Facebook, Google, Apple, even Netflix could be hard to step away from. Some options, though, were more feasible. I could live without Coke, McDonald's, Pringles. Maybe even stick to my bank card and drop PayPal.