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Barchart
Barchart
Mohit Oberoi

Why the EV Price War is Set to Escalate Even Further

Ford (F) lowered the prices of its F-150 Lightning pickups by as much as $10,000 yesterday. While F stock understandably sank on the news, the price cut on the model, whose internal combustion engine (ICE) model has been America’s best-selling pickup for 46 straight years speaks volumes about the price war in the US electric vehicle (EV) industry.

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