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Sports Illustrated
Sports Illustrated
Sport
Bryan Fischer

Why the Big 12 Believes 2026 Will Finally Be a College Football Playoff Breakthrough

FRISCO, Texas — Thanks to its vantage point leading off the July media day circuit the last few years, the Big 12 has featured an oversized amount of College Football Playoff chatter for a league with just a single win in the event’s 12-season history.

It’s probably only natural. After a five-month offseason filled with repeated stories on CFP format size and expansion talk, the first set of coaches and players stepping up to a barrage of microphones are an easy mark to get asked their opinion on the playoff past, present and future.

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