Reports of Apple developing $99 AirPods (codenamed the AirPods Lite) started circulating online earlier this year shortly after the flagship AirPods Pro 2 debuted. AirPods this affordable could help the company expand their consumer base by making their audio ecosystem more accessible to budget shoppers. They could also be a financial flop.
The disappointing sales and reduced production of regular AirPods indicate series consumer fatigue. On top of that, the anticipated compromises that Apple will need to make to accommodate the AirPods Lite’s low price point have us questioning their worth.
