How can a company best achieve social impact, while also being large and profitable?
That question lies at the heart of what this newsletter is about. To date, I’d say, the right answer remains elusive. In my view, even companies that believe they have found a good model (such as Airbnb, which we covered last week) often fall short.* So will we ever see companies be the “greatest platform of change” in society, as Salesforce CEO Marc Benioff puts it?
