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The Conversation
The Conversation
Brigitte Nerlich, Emeritus Professor of Science, Language and Society, School of Sociology and Social Policy, University of Nottingham

Why the AI industry is so fond of the prefix ‘co’ – by an expert in linguistics

AI companies and evangelists frequently use terms such as co-pilot, co-worker, co-creator and co-scientist to imply these rapidly developing systems can happily co-exist with us humans. Their inference is clear: people should always be in the loop – the AI is never in charge.

But amid stories of AI models going rogue and the prospect of recursive self-improvement (when AIs can improve themselves), is this form of language still appropriate – or a linguistic smokescreen we should be wary of?

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