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The Guardian - UK
The Guardian - UK
Sport
Ali Martin

Why the 50-over Cricket World Cup is more vital than ever in modern era

A general view of the Cricket World Cup final at the Narendra Modi Stadium in Ahmedabad.
The Cricket World Cup remains lucrative despite ODIs being unloved between tournaments. Photograph: Saurabh Sirohiya/Zuma Press Wire/Shutterstock

In the moments after Australia’s historic victory over India on Sunday, a euphoric Pat Cummins described how this Cricket World Cup had made him “fall in love with ODI cricket again”. Going by the numbers at least, it appears he wasn’t alone.

A 46-day epic that began with the previously unthinkable image of Sachin Tendulkar striding out into an empty Indian cricket ground ended up setting a record on the gates with 1.26 million people understood to have passed through the turnstiles at the 10 venues, nudging it just past the 2011 World Cup as the best attended.

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