College basketball’s Feast Week has long been a major part of bringing attention to the sport early in the season. But thanks to new network real estate and a pair of high-profile matchups, Thanksgiving could bring more eyeballs than ever.
Both Fox and CBS will air matchups featuring some of the biggest brands following their NFL games Thursday. Fox has the 4 p.m. ET tip between Michigan State and North Carolina after the Lions vs. Packers game, while CBS has an 8 p.m. ET game between Duke and Arkansas after Cowboys vs. Chiefs. Those two games are expected to be the two highest-rated games of the regular season based on the track record of similar games in recent years.
