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Creative Bloq
Creative Bloq
Technology
Spencer Buck

Why Taxi Studio decided to create unforgettable

Cannonball!, book made by Taxi Studio, spread showing an elephant.

A wise man once said: “Creativity is the last unfair advantage we’re legally allowed to take over our competitors.”

As usual, Bill Bernbach was spot on. However, creativity that is deemed worthy of greatness and creativity that delivers seismic commercial results are not necessarily the same thing.

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