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Broadcasting & Cable
Broadcasting & Cable
Business
Alan Wolk

Why Streaming's Not Ready For Prime Time, At Least Not Yet (Wolk)

Nike's 'Just Do It' campaign

If you were to attend any of the Newfronts, Upfronts or post-upfronts conferences— Cannes included— you might conclude that most of the money being spent on television advertising these days was being spent on streaming. 

(Image credit: Alan Wolk)
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