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Why stock splits like Amazon's are an antiquated move

Amazon is the latest of the tech behemoths to split its stock, giving its share price a knee-jerk bump on Monday.

Why it matters: Well, the thing is ... it doesn't. Not really. Amazon's split means one of its shares now becomes 20, and the price of one share is lower. It does nothing to improve the underlying fundamentals or profitability of the online retailing and web services giant.


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