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Fortune
Fortune
Phil Wahba

Why Starbucks buying Chipotle would likely be a disaster for Niccol

(Credit: Michael Nagle—Bloomberg/Getty Images)

If Starbucks bought Chipotle Mexican Grill, a possibility the Financial Times reported this week was being explored by the coffee giant, it would be the largest purchase of one restaurant chain by another ever in the U.S.

It would also almost certainly be one of the biggest missteps, given the limited synergies between the two brands, the size of the deal, and the potential distraction as Starbucks brass works on its turnaround.

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