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Fortune
Fortune
Sheryl Estrada

Why Starbucks and Amazon are drawing on philosophy to deploy their AI models

(Credit: Getty Images)

Good morning. As January comes to a close, there’s plenty of evidence that AI investment by major companies is set to soar this year. 

Take for instance tech giant Meta. “This will be a defining year for AI,” Meta CEO Mark Zuckerberg writes in a Facebook post published on Friday. The company is building an AI data center in northeast Louisiana that is “so large it would cover a significant part of Manhattan,” according to Zuckerberg. The data center will fuel its newest AI model, Llama 4. Meta is planning on investing $60-$65 billion in capex this year, while significantly growing its AI teams. “This is a massive effort, and over the coming years it will drive our core products and businesses, unlock historic innovation, and extend American technology leadership,” Zuckerberg writes.

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