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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Robert Zeglinski

Why SpongeBob’s Sweet Victory kicking off Nickelodeon’s 2024 Super Bowl broadcast is a big deal

SpongeBob SquarePants is arguably the most famous animated cartoon character for children ever. That’s why it makes sense that Nickelodeon is building its Super Bowl broadcast this year around the giddy yellow sponge and all his friends in Bikini Bottom. The kids love them!

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