Numerous destinations across the globe serve as inspiration for skincare’s most beloved and sought-after offerings. The K-Beauty (Korean) and J-Beauty (Japanese) brands are celebrated for raising the standards of the global skincare industry. Then there is the pursuit of the effortlessly cool “French girl beauty” – think tousled bed hair with a parted fringe and a just-been-kissed blotting of red lipstick. But South African skincare – grounded in ancestral knowledge and formulated from the region’s rich array of botanicals – offers a beauty perspective that much of the world hasn’t yet seen.
This fact propelled Catarina De Avillez, a veteran of the premium beauty industry who has worked for the likes of YSL Beauty, Armani, and Lancome, to found The Natural Africa.
