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TechRadar
Simon Cohen

Why Sonos can't afford to lose the Music Intelligence race

Sonos Amazon United States Amazon Music Spotify Tom Conrad TechRadar Tidal
A selection of Sonos products and AI in music apps, to suggest the crossover (and rivalry) .
  • Sonos’ software has historically been one of its biggest differentiators
  • …but Amazon is leading a wave of improved AI in music apps
  • Sonos knows change is coming, but may not be able to adapt

Sonos has rightfully been credited with making great speakers, but if you take a historical survey of Sonos reviews, it’s the company’s app that has traditionally been singled out for much of the praise (note the words 'traditionally' and 'historical'). Said companion app is the “face” of Sonos: a one-stop shop that combines the management of your Sonos products with access to all of your music, whether you stream from a service or your personal collection.

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