A major food recall is a disruptive event. The unsafe product is pulled from store shelves. However, the story does not end there. Shoppers often find that even after the danger has passed, their favorite product is impossible to find for months or even years. This lingering scarcity is not an accident. It is the result of the massive, long-term ripple effects that a recall has on a company’s entire supply chain and its relationship with retailers.
