For years, shoppers have relied on the so-called affordable aisles to stretch their grocery budgets. These sections, often lined with store-brand items and bulk deals, promised relief when prices elsewhere climbed. But lately, many consumers say that even these once-reliable shelves no longer feel like a bargain. The grocery store landscape has shifted, and the “affordable” aisles are showing cracks. Understanding why this change matters is key for anyone trying to make sense of the new normal in food costs.
