I’ll never forget the first time I sat in Mara Roszak’s chair. Within the first five minutes, I was getting a much-procrastinated haircut. In 15, we’d discussed all her A-List clients—Emma Stone, Mikey Madison, and Hailey Bieber. By the 20-minute mark, I was unabashedly confessing that I was a walking advertisement for her namesake haircare brand, RŌZ.
While I know I'm devote to RŌZ now, I can't recollect exactly when it took over my haircare routine: Its rise was just that swift. Following its 2021 launch, RŌZ near-instantly became an if you know, you know brand. My favorite hairstylists (hi Jacob Rozenberg and Ryan Richman) all started carrying it in their kits and every Cool Girl in existence copped to using it, too. RŌZ even amassed a trendy cohort of investors including Zoe Saldaña, Mila Kunis, and Lily Collins.
