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Fortune

Diane Brady

Why Rivian CEO RJ Scaringe wants his EV company to be compared to Apple, not Tesla

RJ Scaringe Rivian Tesla Inc. Apple Los Angeles Fortune Diane Brady

(Credit: Kimberly White/Getty Images for Rivian)

In today’s CEO Daily: Diane Brady interviews Rivian CEO RJ Scaringe.
The big leadership story: Ford rehired 350 veteran engineers after AI fell short.
The markets: Mostly up after a U.S. rally on Monday.
Plus: All the news and watercooler chat from Fortune .

Good morning. While sitting in the Rivian R2 electric SUV at the Aspen Ideas Festival this weekend, CEO RJ Scaringe opened a glove box and pointed to the felt lining. “That cost $11,” he said. Is that expensive or cheap? Perhaps sensing my neutrality, Scaringe pulled out his phone to show me a review by an auto writer who wants to buy an R2 when sales start next year and thinks it could be America’s next great SUV. “That’s the reaction we want,” he told me. “We had to get this right and we’re happy that people are loving it.”

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