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Fortune

Alexandra Sternlicht

Why Reels is Mark Zuckerberg's biggest math problem

Mark Zuckerberg Meta Reels Reel Facebook Instagram TikTok Fortune Pulse

(Credit: Alex Wong/Getty Images)

People want to see more Reels, Meta CEO Mark Zuckerberg told Wall Street on Wednesday. But can Zuckerberg afford to give the people what they want?

When it comes to Reels, Meta's answer to TikTok's popular short form videos, the answer may hinge on one particularly important group of people: creators.

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