
Reddit (NYSE:RDDT) is in early discussions with Alphabet's (NASDAQ:GOOGL) (NASDAQ:GOOG) Google to renegotiate its content-sharing agreement, seeking a structure that better captures the growing value of its data for search and generative artificial intelligence applications.
More than 18 months after signing its first data-licensing deal with Google, reportedly valued at $60 million, Reddit is now exploring deeper integration with Google's AI products, Bloomberg reported, citing people familiar with the matter.