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Marie Claire
Marie Claire
Lifestyle
Natalie Hammond

Why Rachel Scott’s Appointment at Proenza Schouler Is Important

Rachel Scott Proenza Schouler.

The fashion industry’s long-standing game of musical chairs strikes again. Rachel Scott, the founder of Diotima, was yesterday announced as the new creative director of Proenza Schouler. The American label is considered one of the most directional brands to show at New York Fashion Week - its outgoing creative-director duo, Jack McCollough and Lazaro Hernandez, have just departed to helm the envelope-pushing leather-goods label Loewe - so it makes sense that it’s chosen Scott, a creative who’s always put craft at the centre of her design language.

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